This is the true story of Pepperdine University’s PRSSA chapter chosen to host the next regional conference to find out what happens when you graduate from college…and start getting real.

Scheduled for April 5-6, 2003, The Real World: Southern California PR conference will offer a variety of informational sessions on many different career prospects available to public relations students including Sports, Entertainment, Global and Multicultural Public Relations, Crisis Communications, Event Planning and Integrated Marketing Communications.

A personal development seminar will focus on creating a Real World Survival Kit, which would include letterhead, resumes, portfolios, business cards, interviewing tips and professional etiquette. This may be something that is not ordinarily taught in a classroom, but may be vital in a successful job hunt for recent college graduates.

Invited speakers include industry professionals from organizations like Disney, Jaguar, Quiksilver, Durazo Communications, the Make-A-Wish Foundation and more. More than 20 local PRSSA chapters as well as Los Angeles area young professionals have been invited to attend.

For more information, contact activity coordinator Angela Coury at (310) 506-6948 or e-mail pepprealworldevent@yahoo.com.

Need registration forms?

Conference Registration Form (PDF File) Hotel Registration Form (PDF File)

Pepperdine Student Registration Form (PDF File) Transportation Request (PDF File)

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Schedule of Events

SATURDAY, APRIL 5, 2003

7:30 a.m. Shuttle pick-up at the Doubletree Suites Hotel in Santa Monica

8:00 a.m. – 9:00 a.m. Registration & Continental Breakfast

9:15 a.m. – 10:00 a.m. Welcome & Media Relations

- Roadtrip Nation

10:15 a.m. – 11:00 a.m. Crisis Communications

- Stephanie Olson, Providence St. Joseph Medical Center

- John Clinard, Ford

- Hal Dash, Cerrell and Associates

11:15 a.m. – 12:00 p.m. Global Public Relations

- Susie Dobson, Global PR

- Anne Clinard, Jaguar

12:00 p.m. – 1:15 p.m. Lunch (provided)

1:30 p.m. – 2:15 p.m. Entertainment Public Relations

- Ryan Stankevich, Disney

2:30 p.m. – 3:30 p.m. Multicultural Diversity Panel

- Ray Durazo, Durazo Communications

- Bill Imada, IW Group, Inc.

- Pat Tobin, Tobin PR

3:45 p.m. – 4:30 p.m. Sports Public Relations

- Eric Kay, Anaheim Angels

- Jeffrey N. Pollack, NASCAR Digital Entertainment

SUNDAY, APRIL 6, 2003

8:15 a.m. Optional Worship Service in Elkins Auditorium

8:30 a.m. Shuttle pick-up at the Doubletree Suites Hotel in Santa Monica

9:00 a.m. – 10:00 a.m. Registration

10:00 a.m. – 10:45 a.m. Event Planning

- Alison Hutchings, Roxy

- Nikki DeSantis, Gladstones

11:00 a.m. – 12:00 p.m. Integrated Marketing Communications

- Scott Pansky, Allison and Partners

12:15 p.m. – 1:00 p.m. Professional Development – A Real World Survival Guide

- Dr. Win Allen, Pepperdine University

1:00 p.m. – 2:30 p.m. Networking Lunch (provided)

2:45 p.m. – 3:30 p.m. Corporate, Agency And Non-Profit Public Relations

- Tammy Golihew, Sony

- Christine Brodeur, Socket Media

- Shelley Ginsburg, Make-A-Wish Foundation

3:45 p.m. – 4:30 p.m. KEYNOTE SPEAKER – 100 Steps To A Successful Career:

Landing and Keeping A Job In The Real World

- Rhoda Weiss, Rhoda Weiss and Associates

4:30 p.m. – 5:00 p.m. Conference Wrap-Up

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